• Videos on Facebook can shared two or three times as often as written based content
• And YouTube now reaches more adults in the USA than ANY cable TV networks and it's growing fast. The search engines are favoring videos in their search results.
This means you no longer have a choice whether or not to deliver your content through video marketing.
VIDEO MARKETING is now the primary way people want to learn, shop, and interact online.
As the saying goes you only get one chance to make a ?rst impression, and this is especially true with your videos. Before anyone watches your video, they’ll make a judgement on whether it’s worth their time based on your video title.
This is your ?rst (and often the last) interaction a viewer will have with your video, so make it count.
While there are many formulas for creating click worthy titles, here are some good rules of thumb
Keep them short and to the point - Less than 10 words is ideal:
Use numbers if you can:
Include a specific benefit:
Putting your keyword in the title is a great thing to do and can help a lot, however contrary to common belief it isn’t critical.
Remember optimizing for your viewers interest is your primary goal here, so if you have a killer title that doesn’t work with your keyword, don’t include it, there are some other places where you can work your keywords in.
That said if you can work your main keyword in without detracting from the message, definitely do it.
1. Ideally it should be at least 150 words in length and have your target keyword worked naturally into it.
2. The ?rst two sentences are the most important of the whole description. This is what gets shown below your video and in the video search results. Describe what you cover in the video or what makes it difierent to everything else. It’s also a good idea to have a call to action in here to.
3. Add your primary call to action with a URL.
4. Follow this with additional information or links you mention in the video.
5. And lastly add any other social media or website links for people to get in contact with you.
Also make sure you have these three tag categories covered.
•Specific tags
•Contextual single word tags:
•Generic tags:
Youtube only allows 500 characters for tags.
•Make it stand out Your video is competing for people's attention and there is a lot of noise out there. Make them interesting, use bright vibrant colors, make the foreground high-contrast to the background, include close-ups of faces if possible (or other visually compelling imagery) and above all make sure it’s clear and in-focus.
Here's to your success!
Corey H.
http://video-post-marketing.com
http://learnmarketingwithvideo.com
• And YouTube now reaches more adults in the USA than ANY cable TV networks and it's growing fast. The search engines are favoring videos in their search results.
This means you no longer have a choice whether or not to deliver your content through video marketing.
VIDEO MARKETING is now the primary way people want to learn, shop, and interact online.
As the saying goes you only get one chance to make a ?rst impression, and this is especially true with your videos. Before anyone watches your video, they’ll make a judgement on whether it’s worth their time based on your video title.
This is your ?rst (and often the last) interaction a viewer will have with your video, so make it count.
While there are many formulas for creating click worthy titles, here are some good rules of thumb
Keep them short and to the point - Less than 10 words is ideal:
Use numbers if you can:
Include a specific benefit:
Putting your keyword in the title is a great thing to do and can help a lot, however contrary to common belief it isn’t critical.
Remember optimizing for your viewers interest is your primary goal here, so if you have a killer title that doesn’t work with your keyword, don’t include it, there are some other places where you can work your keywords in.
That said if you can work your main keyword in without detracting from the message, definitely do it.
1. Ideally it should be at least 150 words in length and have your target keyword worked naturally into it.
2. The ?rst two sentences are the most important of the whole description. This is what gets shown below your video and in the video search results. Describe what you cover in the video or what makes it difierent to everything else. It’s also a good idea to have a call to action in here to.
3. Add your primary call to action with a URL.
4. Follow this with additional information or links you mention in the video.
5. And lastly add any other social media or website links for people to get in contact with you.
Also make sure you have these three tag categories covered.
•Specific tags
•Contextual single word tags:
•Generic tags:
Youtube only allows 500 characters for tags.
•Make it stand out Your video is competing for people's attention and there is a lot of noise out there. Make them interesting, use bright vibrant colors, make the foreground high-contrast to the background, include close-ups of faces if possible (or other visually compelling imagery) and above all make sure it’s clear and in-focus.
Here's to your success!
Corey H.
http://video-post-marketing.com
http://learnmarketingwithvideo.com
